Jordan Shoes Pyramidal Image Promotion Strategy

Jordan's total value every year totaled up to $1 million. This is five times of ADIDAS or CONVERSE who promised. The two firms have thought Jordan just a product spokesperson, but never thought that he would become a kind of market strategy and the core of whole sneakers and sportswear line. "Fortune" magazine has published a piece of article that Nike signed such a contract was a big mistake, because of its poor financial situation at that time. But the results proved that this contract was a "victory" transactions, this was largely thanks to Jordan, and he exceeded many people expected. We can say that Jordon had a great influence on the prospects of NIKE. With Jordan's vitality, prestige and highly competitive level and exciting sports spirit, Nike just could step out of the running shoes circle and made its further promotion. What does it mear? That is Jordon who made Nike more famous than before and became the focus of the News media. Almost overnight, even if you don't look from sales, Nike basketball shoes also became the leading high-grade products.In addition, Nike initiative adopted "Ambush marketing strategy". According to the experts' thought, the effect of advertisements don't depend on how much money you spent, rather on using the least money to get the most profit.
In the 20th century 1980 ~ 1990s, the professional athletes were regarded as heroes, therefore Jordan Shoes invested a lot of money to invite the glamorous well-known athletes for its product endorsement, and adopted the pyramidal image promotion strategy to develop its market. The pyramidal image promotion strategy that is, from the top athletes to national team, and from the NBA league provincial team to the ordinary youth basketball activities, all included the sports market consisting of four level factors. The top athletes is least, but have a strong influence on the people around the world. There is not only Nike Cor who use the top atheletes to do propaganda, but the NikE COR did the most successful.Nike has one word, the management secret is to make a high-quality shoes for the atheletes, let them go ahead in fashion, and others would follow and emulate.In 1984, Nike signed a five-year contract with Jordon, and regarded giving Jordon's Nike stock and and wring his name Michael Jordan in the Nike shoes as the returns to him.
So we can see that NIKE often played the advertising before and after the Olimpic games which made people misunderstand that she was making propaganda for the Olympics games. In 1996, Nike didn't become the partner of TOP.But it was in the Olympics Air Jordans 3 Mens Shoes Model:NAJ3052 park, Nike rented a parking lot, built theme park, and signed star to show, developed the various activities, and in the end it turned to be the biggest winner with the American people still thought it's Olympic sponsors.Because of the different strategy the Nike company took, she beat other companies by discount Jordan Shoes occupying larger market share. Nike become more famous than before. At the same time, NIKE company don't forget to develop its new products, especially on its nike shoes. We know Nike company launched a new series of shoes in Spring"Nike Air Max 2011. I think this series of shoes is what we expected. Not only on the designing style, but also the price, they all show the great advantage of the Nike shoes. We can say that once we were addicted to the beautiful Nike shoes, and we are fond of the NIKE shoes too in nowaday. With the gradually development of the NIKE BRAND, we can imgine that the nike brand will become the world's mainstream brand.
It's written by jordan shoes date 02.02.2012
Tags: Jordan Shoes, Cheap Jordan Shoes, discount Jordan Shoes, air Jordan Shoes
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